Marketer and storyteller seeking next opportunity to make a BIG impact 💥

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Product marketing Brand storytelling Content strategy & editorial planning Customer stories & references Integrated campaigns

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<aside> 📩 Contact [email protected] LinkedIn

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Julissa Treviño Resume.pdf

📍Texas

Hi, I’m Julissa.

(pronounced who-lee-sah)

I’m a journalist-turned-marketer creating narrative-driven marketing programs to help tech companies build brand and product awareness and user loyalty. I translate complex ideas into clear, persuasive messaging with customer and industry insights, while simplifying processes to reduce headaches.

I specialize in marketing that highlights the customer voice, shares a unique brand POV, and tells a multi-product story through content.

At **Adobe, Dropbox, and other B2B companies, I’ve:

• Led customer stories that helped generate recurring revenue
• Created solutions-focused cross-channel campaigns to launch new products
• Crafted new content initiatives that drove leads and sales
• Launched new advocacy programs to create a pipeline of references for marketing and sales
• Driven competitive research and messaging for new products and services

Media outlets have also trusted me to tell stories at the intersection of tech, science and culture. My reporting has been featured in Popular Science, Smithsonian magazine, Texas Monthly, Bloomberg, BBC and The New York Times.

Whether it's crafting go-to-market campaigns, running advocacy programs or writing about new science research, I make the technical resonate with real people.

After a layoff from Adobe in May 2025, I’m ready for my next opportunity.

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👀 I’m looking for a product or customer marketing role focused on driving product awareness and user loyalty through messaging, storytelling and customer research.

Have an opportunity that’s a good fit? I’d love to hear from you.

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Why you should hire me

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Strategic marketer and storyteller with 15 years' experience working at B2B tech companies and media outlets

My experience spans content strategy, product marketing, brand storytelling and journalism. I specialize in storytelling (using data, research and interviews) and product messaging. Before working with marketing teams for brands like Adobe and Dropbox, I spent years as a journalist, covering stories about tech, culture and science.

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Equal parts strategist, creative and operational leader with a generalist’s skillset

I love seeing patterns, identifying gaps and seeing the larger picture through strategy work. But I’m just as happy and comfortable rolling up my sleeves to get things done. Whether it’s building a new customer advocacy program or writing a newsletter, I help bring new ideas to life. I’m also super process-oriented, and you will always find me documenting, improving and simplifying workflows in order to help scale marketing efforts.

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